Private beta · Free to join

Run your store without
living in twelve tabs.

Ralph is software for Shopify brands that want agency-style output without the retainer — Meta and Google ads, stock risk and campaign work prepared overnight. You stay in control: nothing goes live until you say yes.

How it works

Free waitlist · No card · 25% off locked for founding members at launch

Know what to do firstA short morning brief — not another dashboard of charts.
You stay in controlAds and campaigns wait in review until you approve.
Don’t scale empty shelvesStock levels sit next to paid ads, so spend matches what you can fulfil.

The problem

One store. Too many logins.

Shopify for products. Meta for ads. Google for shopping. Email in another tab. Stock in a spreadsheet. Slack for “can you just…”. You pay for tools — and still do the stitching yourself.

How most teams run today

  • Bounce between Ads Manager, Shopify and email all morning
  • Guess which products should get budget vs need a restock
  • Wait on freelancers or an agency for the next campaign pack
  • Find out too late that a “winner” is about to stock out

How Ralph runs it

  • One place for store health, ads, stock and content work
  • Priorities ready before you open the laptop
  • Campaign packages drafted for you to approve — not blank briefs
  • You say yes. Then it ships. Nothing goes live in secret

What connects

Start with Shopify. Add the rest when you’re ready.

You don’t need every channel on day one. Connect what you use — Ralph keeps them in one picture instead of six silos.

CoreShopify
AdsMeta
AdsGoogle
EmailKlaviyo
SearchGSC
ContextWeather

What you get

Grow. Protect. Decide. Daily.

The work that usually needs a media buyer, an ops person, or a pricey retainer — ready each morning for your call.

01 · Grow

Campaigns ready to review

Offers, copy and channel ideas packed into one package. You edit and approve — you don’t start from a blank brief.

02 · Protect

Stock that ads can respect

See how many days of stock you have left on what you’re promoting — so paid traffic doesn’t hit empty shelves.

03 · Decide

A clear morning brief

What matters today, what’s already drafted, and what needs your yes — without drowning in every metric.

Who it’s for

Built for people who actually run the shop.

You don’t need a big data team. You need something that does the overnight work and still asks before it spends.

Solo · small shop

You wear every hat

Ads, stock, email, customer questions — one person. Ralph is the extra pair of hands that still waits for your yes.

Growing brand

Busy store, thin team

More products and more ad spend, same hours in the day. Keep the next campaign and stock risk in one queue so nothing slips.

Multi-store

Same standard, every store

Switch stores without mixing data. Each shop stays separate — useful if you run more than one brand or work with an agency.

How it works

Three steps. You’re still the boss.

Connect in minutes. No six-week onboarding. No account manager between you and your own store.

01

Connect your Shopify store

That’s the core. Add Meta, Google or email when you want fuller context. You can start simple.

02

Get a morning brief

Overnight, Ralph prepares what matters: risks, chances to grow, and draft work ready for you to look at.

03

Approve — then it ships

You click yes on what you like. Campaigns stay in review until you do. Control isn’t a buried setting — it’s the default.

Compare

Agency-level work. Your logins. Your call.

The overnight grunt retainers charge thousands for — as software you run, with you still deciding what ships.

Job Typical agency Ralph
Campaign package Days to weeks Drafted overnight for review
Ads vs stock Separate spreadsheets One view, always on
Meta + Google + store Different people, different tools One desk, one brief
What to do this morning Status call / Slack thread Brief waiting when you open
Who decides Account manager You — every time
Typical cost £5k–£15k monthly retainers Software · founding discount

Pricing

Join free. Lock founding price.

Private beta is open via waitlist. No card today. Founding members get first seats and 25% off for life when paid plans launch.

Founding member

Get on the list

£0 to join

No payment now. You’re securing priority access and launch pricing — not buying a seat today.

  • First in line when seats open
  • 25% off locked for life at launch
  • Tell us what you need — we listen
  • Your store data stays yours, always

Still deciding?

If this sounds like your week, you’re in the right place.

Plain answers to the jobs people actually hire tools — or agencies — for.

Google

Running Google Shopping?

Don’t pay for clicks on products you can’t ship. Keep the feed honest with real inventory.

Meta

Meta ads without tab chaos?

Facebook and Instagram next to stock and a review queue — so winners don’t outrun the warehouse.

Agency

Paying a big retainer?

Keep strategy humans if they’re sharp. Software can take the overnight grind and the tab-juggling.

More: Guides · Docs · Trust · About · llms.txt

FAQ

Questions before you join

Short and honest — no brochure language.

No. If you run a Shopify store and wear every hat, this is for you. Start with Shopify alone; add ads and email when you’re ready. You’re not buying a giant enterprise suite — you’re buying help that still asks before it ships.
No. Important changes and campaigns wait in a review queue. You confirm before anything goes live. That control is the default — not a setting buried in settings.
Shopify is required. Meta, Google and Klaviyo make the picture richer. Partial setups work fine — you grow into the rest.
For many stores, Ralph covers the daily grind agencies bill for — briefs, packages, watching stock vs ads. Keep a sharp human for big strategy if you want. Think hardworking software, not a magic wand.
Each store is isolated. Tokens encrypted. We don’t sell your data. Privacy and Terms have the legal detail — short version: your commercial data stays yours.
Sign in at app.mustberalph.com with Google. Agency operators use the agency path on login. Prefer detail? Read the docs.

Stop juggling. Start approving.

Join the free waitlist. Founding members get first access and 25% off for life when we open paid plans. You approve everything that ships.

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