For the SKU or family the ads push.
Same window as below.
Honest door-to-warehouse ETA.
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Browser-only. Decision aid for operators — not automated account control.
Model notes (so we don’t look sloppy)
- Pressure score is weighted: stock/restock physics first, then budget concentration, then margin/CX, then creative/season.
- Winning creative raises the cost of a bad stockout — we prefer reallocation over burning a winner into OOS.
- Retargeting-heavy setups get a slightly lower “hard pause” bias than cold prospecting (you’re not buying net-new empty-shelf demand as hard).
- Stress tests: +20% sell rate, restock +7 days, inbound ignored.
Pair with days of cover · stock-aware ads.